TEST POST B

The DPAA Video Everywhere Summit is the one event you can’t afford to miss! 900 + delegates, Multi-screen, Programmatic, Location Data, New media models, Brands & Technology Key Speakers, Panels, Experiential Exhibits, Superior ...

Continue reading

TEST POST

The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading. Programmatic provides access to automation, but automation requires specifications to work successfully. Specifications will ensure that the buyers and sellers are able to work together and at scale. The development of standards reduces complexity and facilitates impression delivery at scale which increases earned revenue. While there will always be unique specs for custom implementations, the greater the adoption of standards for high volumes of impressions, the greater the potential. Below are the documents created by the DPAA Programmatic Committees and Prohaska Consulting for Technical Specifications and Creative Units Standardization:

Continue reading

Here Comes The Sun

“The ultimate measure of a man is not where he stands in moments of comfort, rather  where he stands at times of challenge and controversy.” ~ Martin Luther King, Junior ~ The 2012 United States electoral campaign has been ripe with ...

Continue reading

In God We Trust

“If you do not stand firm in your faith, you will not stand at all.” ~ Isaiah 7:9 ~ Trust, according to Merriam-Webster Dictionary, is “one in which confidence is placed.”  Trust is the basis for every solid relationship and is the ...

Continue reading

Prosperity Tips

Here are some tips that help me prosper in addition to prayer and believing God/J.  I hope they are helpful for You, too. 1) Speak God’s/J’s favor over every area of your life, including health and finances.  A preacher I really enjoy ...

Continue reading

Row Row Row your Boat

Translation  …because it is important to remember. “row, row, row your boat” Keep going.  Consistent commitment focusing on inspirational goals beget progress. Your responsibility is taking care of your boat (YOU). “gently down the ...

Continue reading